—IN FLAVOR OF HEALTH—
Cold Press ID began as a personal pursuit to better health for Horlix, founder of the company. When a complacent lifestyle took a toll on his body, Horlix and his sister researched for simple ways to manage his body mass and overall health. This drive birthed Cold Press ID, a beverage business focused on serving cold press, fresh and all-natural fruit and vegetable juice.
What drew you to share your healthy habits through Cold Press ID?
I have been driven by the idea of making healthy living easy and simple—and it is! Through my own personal journey, I believe in helping others to improve their lifestyle from the first steps. I have done the kitchen experimentations so now others can simply get started, and a bottle of juice is easy and “friendly” to consume.
Why the name “Cold Press ID”?
It is the simplest way for consumers to understand what we sell and what we believe in. Of course being a local business, we add “ID” (Indonesia) to reinforce our location, market, as well as ingredient source.
What surprised you about this business?
Many customers tell me it’s tough to carry out a healthy lifestyle and healthy eating habits in Indonesia. A large part of this is caused by the lack of access to quality fresh food. For this, I am motivated to offer them nutritious cold press juices to integrate into their daily food consumption.
How do you select fruit and vegetable combinations for your products?
I work with nutritionists to create fruit-and-veg combinations that are balanced in essential nutrients, flavors, as well as texture and color. This applies to all products consumers find in retail stores today.
Where do you source your ingredients?
We go to local organic farms for our ingredients. We believe in supporting fellow local busi-nesses,which in turn will support local communities.
What’s the idea behind your detox program package?
Our bodies are naturally built to rid of toxins in our systems. However, our modern lifestyle and eating habits hinder this detoxification process. With Cold Press ID’s 3 and 5-day juice detox programs, we are giving the body an opportunity to cleanse and replenish itself. Additionally, juices are easily digested, maximizing the amount of nutrients being absorbed by the body.
From personal experience, what would you tell someone who wants to change their lifestyle for the better?
“A journey of a thousand miles begins with a single step”. This quote by Lao Tzu has been my personal and professional daily reminder, and I encourage others to take up this quote as well. Change doesn’t come easily, but it will with time and persistence.
The cold press process extracts up to five times more nutrients from fruits and vegetables in comparison to other juicing methods
How important is it to have supporters, whether it’s to assist in lifestyle improvement or in building a business?
I have found a support system to be beneficial. I have my sister to help me constantly improve and maintain a healthy lifestyle, and a dedicated team to build Cold Press ID. Whenever possible, find people who share your vision and who can help you to go where you want to.
On top of drinking juices, what do you do to maintain your health today?
I believe in living a balanced life. There is time to work and play, but there is also time to exercise, look after what I eat, catch up with friends, and of course to rest.
Describe COLD PRESS ID In words
Trustworthy, Premium, Natural
And finally, where can Cold Press ID be found?
We are available in many cafes, gyms and yoga studios around Jakarta.